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Ideas to build

Build what Motir would buy.

A software company runs on more than code. It needs a lawyer, an accountant, a security team and people who know other markets, and Motir is no different. We would rather buy that work from a product built on Motir. These are the ones we need. Build one that scales, and Motir will be your first customer.

A few sentences is enough. Motir asks about the rest.

Motir is your first customer

Build one of these on Motir, in public, and we will use it, pay for it and tell you what is missing.

What makes a good idea here

Products that scale, not tools for one team

  1. Many customers, one productEvery idea serves thousands of companies with the same problem, not one company's own process.
  2. Expertise you can't hire cheaplyLaw, tax, security, languages: work that needs a specialist, made affordable by AI and kept honest by people.
  3. A person still signsThe AI drafts, checks and files the work. A qualified person approves what carries risk, the same way Motir puts a person at every gate.

The ideas

Six products Motir would buy today

  1. 01 · Legal

    An AI legal team for software companies

    Terms, privacy policies, data processing agreements and the record of every vendor that touches customer data, drafted, kept current and reviewed by a lawyer.

    • Drafts and updates terms, privacy policies and data processing agreements as the product changes
    • Reviews vendor and customer contracts and flags what needs a lawyer
    • Tracks new rules, like the EU AI Act, and says what each one changes for you
    Why Motir needs it
    Every model provider Motir adds needs a data processing agreement and a recorded legal basis for sending customer data to it. Today that is slow, manual work.
    Who else buys it
    Every software company that handles customer data, which is all of them.

  2. 02 · Finance

    An AI finance team for startups

    Price the plans, bill for usage, file the taxes and pay the vendors, from one place that understands what each customer actually costs.

    • Sets plan prices from real costs: model calls, machine time, storage
    • Reconciles usage billing and files sales tax and VAT in every country you sell to
    • Pays vendors, tracks runway and closes the books each month
    Why Motir needs it
    Motir resells model calls and machine minutes at a margin. Pricing a plan means knowing the cost of every credit, in every currency, after tax.
    Who else buys it
    Every usage-priced software startup, from its first invoice to its first audit.

  3. 03 · Security

    AI security and compliance, from the evidence

    SOC 2 and ISO 27001 evidence collected from the code, the cloud and the project itself, and security questionnaires answered from it.

    • Collects evidence from repositories, cloud accounts and the project's history
    • Answers customer security questionnaires from that evidence, with sources
    • Watches for drift and opens a work item when a control slips
    Why Motir needs it
    A business customer asks for a security review before it signs. Every answer is somewhere in Motir's code and records, and finding it takes days we would rather spend building.
    Who else buys it
    Every software company selling to a business big enough to ask.

  4. 04 · Support

    AI support that knows the product

    Answers customers from the docs, the code and the live state of the product, and turns a real bug into a planned work item instead of a reply.

    • Answers from documentation, code and the customer's own account
    • Hands a real defect to the engineering team as a planned work item, with the evidence
    • Learns from every answer a person corrects
    Why Motir needs it
    Motir's users ask about agents, models, credits and repositories. A good answer needs the code and the account, not a help-center search.
    Who else buys it
    Every developer-tool and B2B software company with more customers than support staff.

  5. 05 · Languages

    AI localization that keeps up with the product

    Translates the interface, the docs and the emails as they change, keeps every term consistent, and has a native speaker review what matters.

    • Translates each change as it lands, not in a yearly project
    • Keeps a glossary so a term means one thing everywhere
    • Sends the risky strings, legal text and pricing to a native reviewer
    Why Motir needs it
    Motir ships in English and Chinese, and every release changes hundreds of strings. Keeping both right by hand does not scale to a third language.
    Who else buys it
    Every software company that wants customers outside its home country.

  6. 06 · Growth

    AI growth for B2B software

    Turns what a team ships into launch posts, changelog announcements, comparison pages and search-ready docs, and measures what brings customers.

    • Writes the announcement for each release from the work that shipped
    • Builds and refreshes the pages people search for before they buy
    • Shows which pages and posts bring customers, not just visitors
    Why Motir needs it
    Motir ships every day, in public. Turning that into posts and pages people find takes a marketing team we do not have.
    Who else buys it
    Every B2B software company that ships faster than it can tell anyone.

More directions

Good products to build, beyond what Motir needs

Motir won't be your first customer for these. Each is a market with documented demand, a gap the current players leave open, and a reason it can be built now and not five years ago. The evidence is linked under each one.

  • E-commerce

    Make a store visible to AI shoppers

    Gets a small store's products found and recommended by the AI assistants people now shop through, and shows how often each product is picked.

    The evidence
    Traffic from AI assistants to US retail sites rose 693% in the 2025 holiday season and converted 31% better than other traffic. Adobe Analytics, via Digital Commerce 360, January 2026
    The gap
    The funded players sell to large brands and big catalogs. Millions of small stores have nothing yet, and the window is short.

  • E-commerce

    Stop returns before they happen

    Spots the order bought in three sizes to send two back, answers the fit question before checkout, and scores each return for fraud.

    The evidence
    Shoppers were expected to return $849.9 billion of goods in 2025, 19.3% of online sales, and 9% of returns are fraudulent. National Retail Federation and Happy Returns, October 2025
    The gap
    Return platforms handle the return once it starts. Preventing it, for stores below enterprise size, is barely served.

  • AI infrastructure

    APIs that update their customers' code

    When an API makes a breaking change, the provider opens the pull request that migrates each customer's code, instead of sending an email.

    The evidence
    On Y Combinator's Fall 2026 Requests for Startups: API providers shouldn't just announce changes; they should apply them. Y Combinator, Requests for Startups, Fall 2026
    The gap
    Dependency bots only bump version numbers, and SDK generators don't touch customer code. Agents can now edit unfamiliar code well enough to open the pull request.

  • AI infrastructure

    AI cost by feature and by customer

    Splits the AI bill by feature and by customer, sets budgets, and shows finance and engineering the margin of every plan in one view.

    The evidence
    79% of finance leaders report AI cost overruns, and only 15% can calculate the return on AI spend without significant bottlenecks. DoiT and Sapio Research, survey of 500 finance leaders, February 2026
    The gap
    Cloud cost tools are built around the cloud bill, and AI observability tools are built for developers. Neither gives finance a margin per feature.

  • AI infrastructure

    The AI transparency kit

    A drop-in kit that tells users they're talking to an AI, marks generated content in a machine-readable way and labels deepfakes, as the EU now requires.

    The evidence
    The EU AI Act's Article 50 transparency duties apply from 2 August 2026, with systems already on the market given until 2 December 2026, and fines of up to €15 million or 3% of worldwide turnover. Jones Walker, AI Law Blog, July 2026
    The gap
    Content-marking vendors serve enterprises or one platform. A small app maker has no simple way to comply before the deadline.

  • Personal growth

    A first tutor for young children

    A voice tutor at home that teaches four-to-eight-year-olds to read, write and count, one child at a time, at the child's own pace.

    The evidence
    On Y Combinator's Fall 2026 Requests for Startups as "The Primer", noting the cost of the AI per child is falling about ten times a year. Y Combinator, Requests for Startups, Fall 2026
    The gap
    Ello, the funded AI tutor for this age, teaches reading only, and the best-known AI tutors are built for schools, not homes.

  • Personal growth

    A career coach for people who pay for themselves

    Coaching and practice conversations for the job you want next, for the many workers whose employer won't pay for training.

    The evidence
    Valence raised a $50 million Series B for AI coaching, after more than a million coaching conversations, showing AI coaching works when employers buy it. Valence, September 2025
    The gap
    AI coaching is sold only to employers, and learning platforms sell courses, not coaching. Nobody serves the person who pays for themselves.

  • Pets

    Treatment options for vet clinics

    During the exam, turns one diagnosis into two or three priced treatment plans with a payment plan attached, so the pet gets care the owner can afford.

    The evidence
    94% of vets say cost stops recommended care, and 81% say they offer alternatives, yet 73% of pet owners say they were never offered a cheaper plan. Gallup and PetSmart Charities, survey of 933 vets, 2025
    The gap
    Vet AI tools write the visit notes and practice software books the visits. None turns a case into priced options.

  • Family care

    A care team app for families

    Shares medicines, tasks and appointments across the family looking after a parent, and explains each care task in plain words.

    The evidence
    63 million Americans are family caregivers, about 45% more than in 2015. More than half do medical or nursing tasks, and only 20% have been trained. AARP and the National Alliance for Caregiving, July 2025
    The gap
    Care coordination is sold to employers as a benefit, or comes with paid carers. The free apps families use are basic.

Build one. We'll be your first customer.

Start with the idea, plan it with Motir and build it in public. Pick one of these, or bring your own.

Start a project